What makes this product different?Updated 3 months ago
What makes this product different?
No bread. No crumbs. No mess.
This square delivers everything you love about a classic PB&J - without the sticky fingers or bread stuck to the roof of your mouth.
Here’s what sets it apart:
Our first non-chocolate square
- A brand-new take from us, made without chocolate but packed with flavor.
All the nostalgia, none of the mess
- PB&J vibes in a perfectly portioned square you can enjoy anywhere.
Clean ingredient profile
- Thoughtfully made with simple, recognizable ingredients - as always.
Slightly sweeter than our other squares
- Just enough sweetness to hit that nostalgic PB&J note.
Made with real fruit
- Real fruit brings the jammy flavor - no shortcuts.
We introduced some new ingredients for No Bread PB&J - check them out:
🌿 Carnauba Wax
Carnauba wax is a plant-based wax derived from the leaves of the carnauba palm. It’s widely used in food - especially on fruits, vegetables, baked goods, and candies - to help create a light protective coating.
- Plant-based alternative to beeswax
- No petroleum or synthetic sources
- Used in many everyday foods
- Recognized as GRAS (Generally Recognized as Safe) by the FDA and permitted by the CFIA
You’ve likely encountered it before without realizing it - it’s commonly used to give foods a smooth finish.
🌊 Agar Agar
Agar agar comes from seaweed and is used as a natural setting agent.
- Plant-based replacement for gelatin
- Neutral taste (no impact on flavor)
- Helps create the right texture without synthetic thickeners
It’s a staple ingredient in many desserts and confections around the world.
🍎 Pectin
Pectin is a naturally occurring fiber found in fruits like apples and citrus.
- Commonly used in jams and jellies
- Helps ingredients bind and set properly
- Fruit-derived and widely used in food
It plays a small but important role in texture and consistency.
🌱 Organic Cane Sugar
Our organic cane sugar comes from organically grown sugarcane and is used to add a balanced sweetness.
- Plant-based
- No artificial sweeteners
- Familiar, straightforward ingredient
We use it thoughtfully to complement flavors - not overpower them.
The Bottom Line
Every ingredient in our newest flavor is chosen with purpose. These updates help improve structure, shelf stability, and overall quality - while staying true to what we care about most: real ingredients, transparency, and great taste.
If you ever have questions about what goes into your squares, we’re happy to help 💛